Benfield Motor Group Website Client: Benfield Motor Group | Website & UX Design

Lead designer on the full redesign of the Benfield Motor Group trio of Websites: Drive Benfield, Vehicles for Business and About Benfield. This was a large project that involved defining several complex user experience journeys. In particular, a lot of time and thought was given to the design of the car browser/buyer journey and the supporting resources and tools. The clean visual style is carefully balanced to clarify site structure and highlight important user journeys. This was critical within a site that has so many different content areas that are competing for attention.

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  • Benfield Motor Group home page
  • Benfield Motor Group section page